Monday, July 24, 2006

St. Louis is on Mitchell's Radar Screen

OK: one last storm post, and we briefly resume Storm Watch 2006: St. Louis On the Brink.

CBS News, the national network, actually sent a reporter to cover the St. Louis storms. They aired a report yesterday, four days after the biggest storm hit.

As we've discussed before, if these storms had hit the East Coast or a media capital, it would have been much bigger news. Like CBS news, the networks would actually have sent correspondents to cover the story, as opposed to relying on the news wires and local affiliates.

Why do you think that the weekend edition of the CBS Evening News sent a reporter? Here's a hint.

Russ Mitchell, the hugely talented anchor for the weekend edition, used to live in St. Louis. He turned down network jobs when he was here until he was finally lured away with a package he couldn't say no to.

CBS said this was "big enough news to actually send a reporter to cover" probably because Russ Mitchell had a say in it. Russ knows St. Louis isn't just a place to fly-over between New York and LA. It's a great city, and half a million households (translating into maybe 1.2 million people affected) without power during a heat wave is a significant story.

Thanks Russ.

Look for the video report here: http://www.cbsnews.com/

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