Wednesday, December 05, 2007

Good Comic Timing Propels New News Leader

The New York Times reported today that Brian Williams at NBC Nightly News, in the latest ratings period, beat the previous network news leader, Charlie Gibson at ABC World News Tonight. He also retained a decisive lead over Katie Couric at CBS.

Why now?

Although it's not mentioned in the article, I think you can credit one thing: Williams' credible and funny and likeable turn as host of Saturday Night Live earlier this fall, on Nov. 4, near the beginning of the latest ratings sweep period.

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