A few years ago, at the peak of its popularity, Who Wants to Be a Millionaire started airing four nights a week. This programming mistake basically killed the show that had saved ABC.Contrast this with the producers of American Idol, who made the deliberate decision to air the show only once a year, starting in the cold winter months when you have a more captive audience. Last season, the show was more popular than ever. There's no reason to believe that this won't continue.
Having just watched the first episode of the new Rachel Ray talk show, I'd have to say that while Rachel may look like a million bucks, she is, as of 10 a.m. Monday central time, officially overexposed. Mark the time.
Sorry, sweetie pie.
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