Helps clothes keep their shape?True fit?
I know another way to help ensure that clothes keep fitting: Put down the pie, join a gym and wash things on the gentle cycle.
"Acting like a lubricant, Cheer True Fit enables the fibers of your shirt to gently slide past each other in the washing cycle," according to the ad copy at the Cheer True Fit website, with the copywriter adding that this product will help ensure that "your shirt gets the love it needs."
I guess we're still talking about laundry detergent, right? Sounds a little like a sales pitch for Astroglide.
And I don't think we're talking about the gentle cyle anymore either.
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