Monday, February 26, 2007

There's A Hole in Healthy Donut Logic

So Krispy Kreme is introducing today a new whole-wheat donut, eh?

I don't know who wrote this press release -- with an exclamation point in the lead and one of those horrible manufactured quotes from a company executive -- but it is worthy of The Onion.
WINSTON-SALEM, N.C., Feb. 26 -- Krispy Kreme Doughnuts, Inc (NYSE: KKD) announces the introduction of a new Whole Wheat Glazed doughnut made with 100% whole wheat that has a sweet caramel flavoring covered in Krispy Kreme's Original Glaze. And, to make it even better, the doughnut is ONLY 180 calories!

"The Krispy Kreme Whole Wheat Glazed doughnut delivers the delicious taste that our customers have come to expect from us," said Stan Parker, Senior Vice President of Marketing for Krispy Kreme Doughnuts, Inc. "This sweet treat is an alternative for health conscious consumers with the benefits of 100% whole wheat and only 180 calories," he added.
Do you think Stan really talks like this? For the sake of Mrs. (or Mr.) Stan and all the loved ones in his life, I certainly I hope not.

And with all due respect to the good folks at Krispy Kreme, I have another idea for health-conscious consumers: Eat a banana or an orange or oatmeal for breakfast, and join a gym.

Health and fitness is just ... a donut away? Next stop: Washboard abs? And we wonder why American has grown so fat.

***

2 comments:

TJ said...

Why do they bother. I mean really, you eat Krispy Kreme's becasue you shouldn't; not because they're healthy. It's like ordering everything on the menu and a diet coke, why bother?

... Joey P. said...

And who has just ONE donut? 180 x 3 = 540 calories, which isn't "lite."